The following is a post that I wrote as a guest blogger for greenmarketing.tv in July 2010.
Cross-posted from greenmarketing.tv:
For the majority of small businesses, the business case for sustainable and energy efficiency just isn’t strong enough to make any real investments. Most articles and analysis discuss how going green can help a business reduce its energy costs and improve its brand recognition and popularity. However, it can be difficult for small and medium enterprises (SMEs) to sign off on projects that have projected payback periods of three years when they are concerned about having cash on hand three months now.
If one focuses entirely on these more obvious benefits of sustainability, it can make it difficult to believe that we will reach a tipping point on small business sustainability anytime soon. However, there are a number of added benefits to sustainability and energy efficiency that are … Continue reading