Tap water & the key issues the Drink Up campaign misses

I wrote another guest post for Drink Local. Drink Tap., Inc.™ on the Drink Up campaign and the issues it misses. Check it out at their site. Here’s a snippet:

As other contributors have noted on this blog, bottled water carries a host of negative consequences – one of the most important of these involves issues of inequity. Bottled water tends to cost roughly 240 to 10,000 times per gallon than tap water. This occurs despite the fact that roughly one-third of bottled water is simply packaged municipal tap water.

African-American and Hispanic parents are three times more likely to give their children exclusively bottled water, despite this high cost. They report doing this because they perceive it as being cleaner and safer than tap water (the evidence suggests otherwise). The industry has also sought to position its product as a status symbol. Nestle recently introduced “Resource,” a bottled water for women who are “trendy” and “higher-income.”

young girl we love lake erie sign

A participant in DLDT’s WaveMaker program holds a sign celebrating Lake Erie as part of the World Water Day 2012 celebration (courtesy of Drink Local. Drink Tap., Inc.)

Additionally, the piece got picked up by EcoWatch, a leading grassroots environmental news organization that is based in Cleveland. Thanks to Stefanie Spear from EcoWatch for helping to spread the piece around.